Privacy Policy
Larsen Consultancy takes your privacy very seriously. Please read this privacy policy carefully as it contains important information about us and how and why we collect, store, use and share your personal information. It also explains your rights in relation to your personal information and how to contact us or any supervisory authorities in the event that you have a complaint. We collect, use and are responsible for certain personal information about you. This is subject to the General Data Protection Regulation, which applies across the European Union (including in the United Kingdom) and we are responsible as ‘controller’ of that personal information for the purposes of those laws.
Key terms used in this policy
We, us or our refers to Larsen Consultancy
Personal information refers to any information relating to an identified or identifiable individual.
Personal information we collect about you
We may collect and use the following personal information about you:
Your name and contact information, including email address and telephone number and/or company details
This personal information is required to provide services to you. If you do not provide personal information we ask for, it may delay or prevent us from providing services to you.
How your personal information is collected
We collect most of this personal information directly from you—in person, by telephone, text or email and or via our website.
How and why we use your personal information
Under data protection law, we can only use your personal information if we have a proper reason for doing so, for example:
To comply with our legal and regulatory obligations;
For the performance of our contract with you or to take steps at your request before entering into a contract;
For our legitimate interests or those of a third party; or
Where you have given consent
A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. Below is an explanation of what we use (process) your personal information for and our reasons for doing so:
What we use your personal information for, and our reason:
To provide services to you - For the performance of our contract with you or to take steps at your request before entering into a contract.
Ensuring business policies are adhered to, eg policies covering security and internet use - For our legitimate interests or those of a third party, ie to make sure we are following our own internal procedures so we can deliver the best service to you.
Updating and enhancing customer records - For the performance of our contract with you or to take steps at your request before entering into a contract. For our legitimate interests or those of a third party, eg making sure that we can keep in touch with our customers about existing and new services.
Marketing our services and those of selected third parties to: —existing and former customers; —third parties who have previously expressed an interest in our services; —third parties with whom we have had no previous dealings - For our legitimate interests, ie to promote our business to existing and former customers.
Promotional communications
We may use your personal information to send you updates (by email, telephone or post) about our services, including exclusive offers, promotions or new services. We have a legitimate interest in processing your personal information for promotional purposes (see above ‘How and why we use your personal information’). This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly. We will always treat your personal information with the utmost respect and never sell it with other organisations for marketing purposes. You have the right to opt out of receiving promotional communications at any time by:
Contacting us using the details below
Using the ‘unsubscribe’ link in emails
We may ask you to confirm or update your marketing preferences if you instruct us to provide further services in the future, or if there are changes in the law, regulation, or the structure of our business.
Who we share your personal information with
We routinely share personal information with:
Third parties we use to help deliver our services to you, eg a print supplier who may deliver products direct to you;
Third parties approved by you, eg social media sites you choose to link your account to
We only allow our service providers to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. We also impose contractual obligations on service providers relating to ensure they can only use your personal information to provide services to us and to you. We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations. We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a re-structuring. Usually, information will be anonymised but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.
Where your personal information is held
Information may be held at our offices and those of our third party agencies, service providers, representatives and agents as described above (see above: ‘Who we share your personal information with’). Some of these third parties may be based outside the European Economic Area. For more information, including on how we safeguard your personal information when this occurs, see below: ‘Transferring your personal information out of the EEA’.
How long your personal information will be kept
We will keep your personal information while you have an account with us or we are providing services to you. Thereafter, we will keep your personal information for as long as is necessary:
To respond to any questions, complaints or claims made by you or on your behalf;
To show that we treated you fairly;
To keep records required by law.
We will not retain your personal information for longer than necessary for the purposes set out in this policy. Different retention periods apply for different types of personal information. When it is no longer necessary to retain your personal information, we will delete or anonymise it.
Transferring your personal information out of the EEA
To deliver services to you, it is sometimes necessary for us to share your personal information outside the European Economic Area (EEA), eg:
With your and our service providers located outside the EEA;
If you are based outside the EEA;
These transfers are subject to special rules under European and UK data protection law. Non-EEA countries do not have the same data protection laws as the United Kingdom and EEA. We will, however, ensure the transfer complies with data protection law and all personal information will be secure. If you would like further information please contact us (see ‘How to contact us’ below).
Usage data
We may also collect information how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
Tracking & Cookies Data
We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service. Examples of Cookies we use:
Session Cookies. We use Session Cookies to operate our Service.
Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
Security Cookies. We use Security Cookies for security purposes.
Analytics
We may use third-party Service Providers to monitor and analyze the use of our Service.
Google AnalyticsGoogle Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/
Your rights
You have the following rights, which you can exercise free of charge:
AccessThe right to be provided with a copy of your personal information (the right of access).RectificationThe right to require us to correct any mistakes in your personal information.To be forgottenThe right to require us to delete your personal information—in certain situations.Restriction of processingThe right to require us to restrict processing of your personal information—in certain circumstances, eg if you contest the accuracy of the data.Data portabilityThe right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations.To objectThe right to object at any time to your personal information being processed for direct marketing (including profiling) or in certain other situations to our continued processing of your personal information, eg processing carried out for the purpose of our legitimate interests.Not to be subject to automated individual decision-makingThe right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you.
For further information on each of those rights, including the circumstances in which they apply, please contact us or see the Guide to the UK General Data Protection Regulation (UK GDPR).
If you would like to exercise any of those rights, please:
Email, call or write to us —see below: ‘How to contact us’; and
Let us have enough information to identify you;
Let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill); and
Let us know what right you want to exercise and the information to which your request relates.
Keeping your personal information secure
We have appropriate security measures to prevent personal information from being accidentally lost, or used or accessed unlawfully. We limit access to your personal information to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.
How to complain
We hope that we can resolve any query or concern you may raise about our use of your information. The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns or telephone: 0303 123 1113.
Changes to this privacy policy
This privacy notice was published on 1 May 2023. We may change this privacy notice from time to time—when we do we will inform you via our website.
How to contact us
Please contact us by email or telephone if you have any questions about this privacy policy or the information we hold about you.